What is SMBWomen, and why is it here?

At, we do not accept the status quo. We believe that approaching a balanced quantity of woman-owned and woman-led businesses can have a dramatic impact on local communities, national economies, and the long overdue advancement of women.

According to the “State of Women-Owned Businesses 2013” report from American Express and the National Association of Women Business Owners, women own more than 9.1 million firms in the U.S., employing nearly 7.9 million people and generating $1.4 trillion in sales in 2014. We believe that through education, networking and support, we can continue to grow those numbers and increase the contributions women professionals can make to the national economy.

As a startup in its own right, hopes to do our part to achieve three key goals through our news coverage and spotlights of women business owners. No one publication or organization can achieve all these goals alone, any more than one individual woman can. But together, we can.

Occupy Boards of Directors

Our ultimate goal is to elevate women to occupy at least 50% of the seats Fortune 500 board rooms. This is no small feat. As of 2012, women comprised just 16.6% of Fortune 500 board seats, according to the 2012 Catalyst Census: Fortune 500. In fact, Catalyst research found that companies where women make up at least 1/3 of board members made on average 42% more profit, while shareholders received 53% higher returns. When women occupy the boards of directors, everyone wins.

Empower Professional Women

We also hope to empower women nationwide to start their own businesses.  Through interviews, features, news and opinion/editorial pieces in the world of female entrepreneurship, we hope to educate and inspire as many women as possible to take the leap find find their own personal success. We want to break down the barriers and overcome the fears that hold women back from opening their own businesses, and ensure that women-owned businesses can continue growing local economies and creating jobs for all.

Kick-Start Woman Entrepreneurs

Lastly, we ultimately hope to grow and expand to a point where we can compile resources to help support women financially in founding their own businesses globally. Local businesses started by women in international areas can have a profound and lasting impact on their communities, and serves the greater good of the global economy. In many remote parts of the world, a woman’s ability to open and operate her own business can mean supporting her family all the way up to supporting her community. We believe we can make a real impact here.

Heather Physioc is the President of Tentacle Inbound, LLC and Editor in Chief of She is a graduate of the University of Missouri, with a Bachelor in Journalism, and is currently pursuing an Executive Masters of Business Administration from Rockhurst University in Kansas City. Her expertise is in inbound website marketing, search engine optimization, and conversion rate optimization.
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